Strategic Planning and Vision (Part 2)

Going hand in hand with what we discussed earlier, marketing is a method of advertising the library which brings us to my second method, using the blog as a tool to advocate the libraries goals, accomplishments and vision. So in utilizing the blog effectively, the library not only markets itself but also helps to inform its constituents of recent developments, which helps demonstrate vision and creates a form of strategic planning. These goals vary by library type and also partly due to the library's mission as some focus on collection development, keeping up to date with legal information, business developments, etc. I have linked some entries below from Special Libraries that demonstrate the utilization of strategic planning in a blog: Law Library, Stanford Special Collections, GMI, LoC, Medical Library.
Another key reason I believe blogging is good for strategic planning is that not only does it keep the users satisfied in terms of library progress but if managed properly can serve as a tool for self diagnosis as it is highly visible because it is being constantly updated, which in turn can be used by the librarians to dictate where they are in terms of their goals and if they have accomplished what they have set out to do in their strategic plan and mission.